Brand Color – The role of different colors in branding

Brand Color – The role of different colors in branding

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Brand color plays a vital role in branding and marketing, Brand color is incredibly significant because buyers’ first impressions are based on this. Furthermore, color is the secret to a company’s identification. Colors are more than a visual help, for colors transmit emotion, feeling, and experience. It helps organizations carry meanings with various colors, as the choice of a color scheme can influence the business. The shades may be a core element for a brand and may play a key role for enterprises.

How do the brand color influence branding?

Have you ever thought about what’s going on behind branding or logo making? Colour is one of the main variables that firms and marketers consider when deciding on their brand. Yes, in the design of a company name and logo, color is a powerful tool. It can have a good and a negative effect on a brand as a result of its utilization.

Colors can impact the emotions and perceptions of clients in the direction of a product or brand. It is shown that 73 percent of buying decisions occur in-store through the impact of color and aesthetics. In terms of online design, colors also play a significant part, as many people meet with a brand on websites and are therefore make the first impression.

Depending on gender, age, personality, wealth, and other characteristics, the perception of colors might also alter. Most companies decide on colors, through their web design services, based on what people want to see in their brand. The importance of each color and how colors play a crucial role in marketing is essential to understand. Various studies demonstrate that the purchasing of a product or brand depends greatly on the aesthetic features.

Why does color matter in brand color?

The study devoted to colors and their impact on human behaviors is a discipline of psychology known as “colors psychology.”When Egyptians researched the effect of colors on emotions and employed it for holistic development, color psychology arose. In the psychology of modern times, colors and human beings relate to one another in a particular way. It was declared that Colours are the subconscious mother tongue. This research set the course for increased color in marketing, branding, and architectural design. Colour Psychology has overall demonstrated that color may impact human conduct, affect perception, and improve efficacy.

In a study named “Colour impact in marketing,” 90% of customers’ product ratings were based on color alone. Another study indicated that brand color highly influences the purchasing intention of the clients as color speaks for brand identity and personality. Other studies have also shown that the human brain prefers familiar brands, making the brand color even more relevant. These researches have shown the genuine relationship between brand color and customer reaction. Picking the right colors might make business owners, advertisers, designers, and office leaders more successful.

Different Colours and their Impact

As discussed earlier, different colors have different impacts on people. Some of the common sentiments associated with different colors are as follows:


Blue has been shown to have a good impact on users. It can carry the sentiments of confidence, security, and accountability. It’s also linked to creation and serenity. Blue instills trust and safety.


The red color is considered an intense color. It is highly vigorous, aggressive, and provocative as well. Red can be used to integrate your goods with passion and vigor.


The color green is symbolic of Health and nature. It is also highly relaxing when light green color is used.


A very vibrational and optimistic color is yellow. This is why some tag prices are in this color, as it aids in catching the attention of clients. It may also become motivational and compelling.


This color is appropriate for those selling costly jewels with sophistication, nostalgia, exclusion, and kingship.


Dark pink colors are very active, exciting, while lighter shades may be used for beauty products.


Because of its friendly as well as funny feeling, this color might be effective for children.


Simplicity and steadiness are the results of this color. It shows the nature of the ground as well.


Black may be used to promote a brutal campaign or a traditional one. This color is highly sophisticated and exclusive, which fits nicely with costly things.


This color looks very clear yet pure, clean, and desirable to the human eye when applied.

Each color has a similar meaning and conveys some sense that makes it all the more important. Therefore it pays off if business owners have some background before choosing a color scheme.

Brain and Colours

The significant sense that people have in exploring and understanding their world is visual perception. Colors stimulate a variety of reactions in the brain cortex and the entire central nervous system. One of the primary drives of human evolution was the correct sense of color. If color is crucial for human development, consider how important it is to build your brand’s worth.

Once we humans identify a color, we quickly have an emotional reaction in our brain. This response produces various ideas, memories, and associations with individuals, places, and events. Colour profoundly impacts us. Our brains are color-responsive.

Brand Colors transmit a mood and an emotional connection.

Colors affect us in many ways, but all colors generate a particular mental frame for individuals called mood. Your commitment to your brand must have customers in the receipt mood. Colour establishes the tone of brand expression and, primarily, generates mental links to the significance of your brand in the context of the world in which one lives.

The green of John Deere is for tractors. IBM has a royal blue that is stable and reliable. Fed Ex has chosen two hues (orange and violet) that make you aware of something essential and your signature.

Factors to consider while selecting the Colour Scheme in brand color

In addition to the meaning of various colors, business owners should also know what they should consider when picking a color scheme.


To deliver a message through the color shades, the firm’s proprietors should know what message they want to express to the public.

Market objective

It is additionally necessary for business proprietors to know their target market and to whom their services or products are available so that the color is appropriately selected to encourage target clients.


Conformity in a brand’s color scheme reinforces its market identification. It also allows the brand to stand out and compete against the industry’s tough competition. Consistency also enhances client confidence, loyalty, and familiarity.


Colors should not be disregarded because studies have already shown that it links with human behavior and will represent the future. Choosing colors that symbolize your brand is essential for a brand’s success. Adequately selected colors establish the value of your brand, reinforce and promote the position of your product, make your brand more conscious and distinguish your brand from its alternatives. One should never underestimate the selection of the proper color for presenting one’s brand.

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